How one startup is making product management waves in the competitive online event ticketing reservation platform markets
VinoVisit, a Napa Valley based startup, built an online reservation platform that offers consumers the flexibility to book real-time winery reservations and build itineraries. The startup has expanded an existing platform to make it easier for event organizers to manage, market, and sell tickets to their events.
We were intrigued by the startup’s product management to deliver standard meeting management – with functionality that is not much different than Eventbrite or Cvent – features to a niche market. However, with one key difference, the platform integrates with “winery software”.
The VinoVisit ticketing platform includes features such as; event creation, customization, guest management and reporting, check-in, and event sales payment options.
‘Finally, a solution exists for wineries to inexpensively manage their ticketed events that is fully integrated with widely used winery software. Most ticketing platforms were created without the winery in mind. The new VinoVisit ticketing platform allows multiple levels of customization that puts the winery in control. Those planning trips to wine country or living locally will all have increased exposure to our partner’s events.’ Ron Scharman, COO, VinoVisit.
As a startup, competing against event management and ticketing giants like Cvent and Eventbrite, VinoVisit provides data that their customers also gain access to:
- 75,000+ monthly website visitors
- 230,000+ national email subscriber list
- 30,000+ social media fan base
From a product management perspective, the features of VinoVisit are not unique. The only differentiator is in the marketing – the startup has focused solely on the winery industry for event ticketing. However, as noted, key competitors such as Eventbrite and Cvent could challenge startup’s play in the winery market because they have a deeper list of features and an extensive list of visitors, subscribers, and social media followers.
For example, the Eventbrite and Cvent platforms have an array of built-in features that facilitate the entire event lifecycle from start-to-finish. VinoVisit will need to consider extending their platform further with future product development in order to compete with the Evenbrite and Cvent features which include:
- Mobile apps
- Post-event analytics
- Meeting management
- Venue sourcing
- Social media
- Search for finding unique venues
- Budget management
- Event marketing
- Check-in process
- Onsite audience engagement