Innovation and the idea of creating the next big thing is tantalizing in theory—but how easy is it to do for large companies with layers of product and idea vetting processes, regulatory and political constraints?
In a LinkedIn post, entrepreneur and investor Yann Girard, wrote that corporations are too riddled with red tape, regulations, protocol, politics, CYA and fear of risk for their employees to take on the unknowns associated with the practices of startups, where immense rewards loom on the distant seashore but the waters that must be traversed to get there are laden with sharks.
So, if you want to infuse more of a startup philosophy into your organization, what can you do?
1. Give employees sandbox opportunities
When we talk about a sandbox, we’re usually talking about an IT area (like big data) where employees can experiment with different theories with the understanding that while a great idea might bubble to the top, more often than not, many experimental efforts will fail.
If employees know that their superiors understand this, it cures the fear that employees have of failure and allows them to create. There is also no reason why this sandbox concept can’t be extended to non-technology areas such as customer service, manufacturing, purchasing and even HR.
2. Reward Creative Work
If an employee comes up with a concept or an idea that brings something new and better into the organization, the organization should recognize it. Employees need to know that the company values creative innovation.
3. Invest In Creative Talent
Individuals who demonstrate remarkable creative talent should be cultivated and encouraged—and not stuck in line functions that bore them until they leave. Remember, your intellectual capital (in the form of people) is your most valuable asset.
Risk taking and mitigation, even in startups, should be a regular exercise. If you are in a leadership position, it is important to foster innovation, no matter the size of the organization.
Mobile is now a key focus in digital ad campaigns, and has overtaken desktop as the connected screen of choice for 60% of 16 – 24 year olds. according to the Ofcom Communications Market Report. To maintain the interest of this valuable demographic, advertisers must go further to build that stand out from the crowd and captivate consumers.
The average UK consumers switching between at least three devices, building campaigns that reach every channel is essential. Advertisers must become adept at designing ads to complement the unique attributes of each channel — including smartphones, tablets, desktop, and Digital Out of Home (DOOH) — and ensuring their campaigns are cohesive, appropriate, and impactful.
Mastering multi-faceted delivery is only the first stage of producing truly effective advertising; the next step is to focus on maximizing the hardware’s potential.
In 2016, advertisers will start to look beyond display optimizing for their creative – and will begin to utilize the hardware capabilities of individual devices. By delivering a tailored experience that immerses, engages and surprises consumers as they move between screens, advertisers can help mitigate the need for ad blockers.
The ad blocking issue has brought the importance of ad context to the forefront, especially for multi-screen campaigns. Ad creative is better aligning with and becoming more appropriate for each device. Also, attitudes towards ad formats such as interstitial — which is particularly prone to disrupt and irritate mobile users — are shifting.
The industry is moving towards native ad formats, such as HTLM5, that offer greater innovation and a less intrusive way to make a valuable connection. Constructing dynamic creative that immediately responds to its environment is now vital, and the consensus that one-size-fits-all ads do not meet the needs of multi-screen consumers is building.
Mobile Technology and Future Device Hardware
The next stage of this advertising evolution is to take ad context further and concentrate on device hardware. After all, if the best design is adjusted to meet the size and connection of each device, why not adapt to specific features to provide an even more engaging experience for the user? Ads that not only blend with, but also complement their environment are less likely to seem out of place — and therefore have a greater chance of reducing ad blocker usage.
Mobile technology is in constant development and as more sophisticated features appear, the shift from static ad content to rich engaging creatives is on the rise. Smartphones and tablets already come equipped with advanced tech, such as accelerometer and gyroscope features that adjust screen orientation as users move their mobile from horizontal to landscape, side-to-side or even rotate.
These features automatically open a whole range of possibilities, including virtual experiences, movement based games, interactive customization and location-based targeting. Going one step further, ad content can now be crafted in an interactive story narrative, allowing users interact with personalized ads on their tablets and smartphones.
Multi-Screening Ad Content
Multi-screening is an established element of the digital existence and the advertising industry is starting to recognize the need for flexible creative formats that adapt to suit their context. Yet there is more to mastering ad context than producing content that displays well across devices. Advertisers need to get more creative and use all of the tools at their disposal to capture consumer imaginations, which means realizing the potential of the individual capabilities of each device.
By tailoring campaigns to take advantage of the unique hardware features mobile offers, advertisers can deliver extraordinary creative experiences that stand out from the crowd and turn ad campaigns into rich engaging content.
source: Jamie Evans-Parker, CEO & Founder, wayve.
High-capacity drones, underwater cities, flights into space and super skyscrapers are just some of the things we can expect to see in 100 years according to a new report by Samsung SmartThings.
One prediction for the future includes the use of drones in ways the average consumer would not envision today. However, it is our hope that the predictions below may start to inspire product management and innovative product development, in the near-term.
Drone-Delivered Holiday Homes
Yep, imagine 100 years from now traveling around the world and having your own personal drone, strong enough to carry and transport your holiday home. Just remember your friends at eLuminate Network, after moving that vacation spot to the Caribbean, and you’re ready to go to market with that high-powered drone.
Carbon nanotubes and diamond nanothreads will shape architectural landscapes with towering megastructures, well beyond today’s skyscrapers.
According to the report, there will be underwater cities with breathable atmospheres, generated by hydrogen fuel.
source: Samsung SmartThings
Product Development Profile: Startup, DAQRI uses Intel to power next-generation Augmented Reality smart helmet for the future of work.
DAQRI, the Augmented Reality company that is transforming the future of work, unveiled the next-generation DAQRI SMART HELMET™ today, powered by the 6th Gen Intel® Core™ m7 processor and Intel® RealSense™ technology.
The helmet is an industrial-grade, human-machine interface that inserts real-time information – including Augmented and Mixed Reality work instructions, safety information, mapping and more – to maximize safety, productivity and well-being for workers in a variety of industrial settings.
DAQRI founder and CEO Brian Mullins gave attendees a first look at the newest product and its capabilities with an on-stage demonstration during Intel CEO Brian Krzanich’s CES keynote. DAQRI SMART HELMET has been in the pilot phase with Fortune 100 partners across industries including aerospace, construction, oil & gas and more, and will be available for purchase beginning in Q1 2016.
Core product development features:
- Sixth Gen Intel Core m7 processor
- Intel RealSense technology
- DAQRI INTELLITRACK™ computer vision and navigation technology
- Industrial-grade, 360-degree sensor array with high-definition video
- Thermal vision sensors for predictive maintenance and enhanced worker safety
- 4D Augmented Reality displays offering an industry-leading field of view
- Designed for comfortable, all day wearability
- Live equipment data visualization
- Integration with DAQRI 4D Studio augmented work instruction platform
Powered by the 6th Gen Intel processor, the newest version of the product now has five times the processing power and improved depth sensing capability, making it the most powerful Augmented Reality wearable device on the market.
Product development future
“We have already demonstrated how the use of Augmented Reality hardware and software solves problems for our partners and, with the addition of Intel technology, we are supercharging DAQRI so that we can continue to drive the future of work,” said Mullins.
“The future of smart and connected devices includes Augmented Reality,” said Bridget Karlin, managing director of Intel’s IoT Strategy Office and CTA board member. “The DAQRI SMART HELMET is a great example of integrating advanced human-machine interface into existing devices to make something smart and solve a potential problem.”
DAQRI LLC is the world’s leading enterprise augmented reality company powering the future of work through innovative hardware and software products. Its flagship product, DAQRI SMART HELMET, is improving efficiency and safety for workers on the job and providing unparalleled cost savings for Fortune 500 companies in industrial and manufacturing settings. DAQRI is headquartered in Los Angeles, with an R&D facility in Sunnyvale, CA, and a development center in Dublin, Ireland.
Intel, Intel Core and Intel RealSense may be trademarks or registered trademarks of Intel in the United States and some other countries.
Source: Business Wire