Stop Building Products No One Wants

Pivot and Stop Spending Time on Faith-Based Initiatives

Sharon R. Brown | @sharonRbrown1

Taking untested, unvalidated products and services to market is not a smart idea. As an entrepreneur, you must focus on testing assumptions, or you risk wasting people’s time by bringing products to market that no one wants.

Eric Ries makes the point that startups are experiments that are comprised of ideas, products, and services.  Like with any startup, somethings will be successful and somethings will fail.  Therefore, you must be prepared to pivot and change directions when necessary.  Successful pivots include taking feedback and learning from the customer discovery process, and applying the information to a newer version of the product or service.

Successful entrepreneurs take a “zig-zag path” from eventual idea to success.  However, success can be obtained faster when you minimize the time between pivots.  Bottomline; no matter how great you think your product is, if no one is using it, then you clearly have built the wrong thing.

Make adjustments fast.  Milestones and schedules don’t matter if you developed a product or service that no one wants.  Don’t just have faith that someone wants your product, validate your learning

Entrepreneurs should focus on how many pivots they have left, instead of how much money they have left.  Learn from Eric Ries’ mistake; you don’t need to code 40,000 lines of code to know that your customers don’t want your product.  Pivot now and stop building products that no one wants.

Source: Eric Ries



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