How one startup is making product management waves in the competitive online event ticketing reservation platform markets
VinoVisit, a Napa Valley based startup, built an online reservation platform that offers consumers the flexibility to book real-time winery reservations and build itineraries. The startup has expanded an existing platform to make it easier for event organizers to manage, market, and sell tickets to their events.
We were intrigued by the startup’s product management to deliver standard meeting management – with functionality that is not much different than Eventbrite or Cvent – features to a niche market. However, with one key difference, the platform integrates with “winery software”.
The VinoVisit ticketing platform includes features such as; event creation, customization, guest management and reporting, check-in, and event sales payment options.
‘Finally, a solution exists for wineries to inexpensively manage their ticketed events that is fully integrated with widely used winery software. Most ticketing platforms were created without the winery in mind. The new VinoVisit ticketing platform allows multiple levels of customization that puts the winery in control. Those planning trips to wine country or living locally will all have increased exposure to our partner’s events.’ Ron Scharman, COO, VinoVisit.
As a startup, competing against event management and ticketing giants like Cvent and Eventbrite, VinoVisit provides data that their customers also gain access to:
- 75,000+ monthly website visitors
- 230,000+ national email subscriber list
- 30,000+ social media fan base
From a product management perspective, the features of VinoVisit are not unique. The only differentiator is in the marketing – the startup has focused solely on the winery industry for event ticketing. However, as noted, key competitors such as Eventbrite and Cvent could challenge startup’s play in the winery market because they have a deeper list of features and an extensive list of visitors, subscribers, and social media followers.
For example, the Eventbrite and Cvent platforms have an array of built-in features that facilitate the entire event lifecycle from start-to-finish. VinoVisit will need to consider extending their platform further with future product development in order to compete with the Evenbrite and Cvent features which include:
- Mobile apps
- Post-event analytics
- Meeting management
- Venue sourcing
- Social media
- Search for finding unique venues
- Budget management
- Event marketing
- Check-in process
- Onsite audience engagement
A product market fit and sales platform geared towards startup companies and product launches that helps product owners identify their target demographic and ideal price.
World Cup of Sales (WCOS), a product market fit and sales platform geared towards startup companies and product launches, is providing Millennials social sharing tools so that they can leverage their social media followers to sell products and earn money on what they sell.
Millennials already spend over 5 hours a day on social media, so it’s an easy way for students to share to their networks, get some cool selling experience, and earn some money along the way.
The product market fit concept that helps product owners identify their target demographic and the ideal price point for their products, is what WCOS is touting as their unique offering into the crowded sales platform market.
The startup is putting together a team of ambassadors across 300 US campuses who will review product samples and provide feedback on look and feel, missing features, and any other info companies need to track. This type of market intelligence can save huge money by ensuring companies launch the right product to the right market.
The company hopes to change the way companies launch. “With an aggressive growth plan for their platform to connect the crowd with startups, World Cup of Sales is poised to create a shift in the entrepreneurial ecosystem,” said Nabyl Charania, CEO of Rokk3r Labs.
Rokk3r Labs is a platform for entrepreneurs with a focus on exponential technologies (e.g., the blockchain, artificial intelligence, and 3D printing) and offers methods of raising capital. Currently, Rokk3r Labs has a portfolio of 39 companies.
About World Cup of Sales
The World Cup of Sales is a platform that accelerates sales, amplifies product launches and provides real-time feedback. With WCOS, startup companies can launch new products to market, get instant product feedback on demographics and market fit, and live data on how products are generating real revenue.
Great apps start with great product management. How one startup created an app that solves the maze of productivity app tools and functions
Startups and founders who spend their workdays switching between multiple productivity apps are missing opportunities to streamline work processes and business functions. Startups need to find a way to coalesce productivity functions, such as note taking, task management, bookmarking and more, into one framework.
Finding an easy way to find anything you’ve stored and having a way to access it when you need it is gold. Consol – a bootstrapped startup – is an app that consolidates key productivity functions into one framework.
Productivity App User Perspective
Users create their own organization with hashtags called workspaces (parent tags) and categories (child tags). This system, called Taggregation, adds hierarchy to project organization. Items can even belong to multiple workspaces and categories.
Different content types, such as notes, tasks and bookmarks appear in context in a list. This item list updates based on which workspace and category the user selects and the user’s preferred sorting mechanism. Selecting an item in the list displays a page view where the user can add and edit content.
“I was frustrated trying to keep track of all my clients’ data with available tools,” said Consol Co-Founder Chevas Balloun. “I was using a note taker, but kept having trouble finding my tasks or links within the notes. I’d try a task app, but felt like I never had room for extensive notes. Using multiple apps as a fix just seemed inefficient.”
“Many productivity apps try to hide or minimize the organization in order to focus on the experience.” “However, with a productivity app, the organization should be central to the experience,” said Balloun.
Productivity App Content
The startup has seemed to have used solid product management to create an app that supports multiple content functions:
- Code blocks
- Images uploaded from a computer or a URL
- Messages between other users
Connections can be made with other users allowing them to chat, comment, collaborate and send content to one another. The product also supports end-to-end encryption for notes, code blocks, and images. This requires a second encryption-specific password (ESP).
Three out of four marketers globally, prioritize an inbound approach to marketing (HubSpot, State on Inbound 2015 Report). Below are three ways product managers can utilize digital influence to increase web traffic.
Show Your Expertise
In the digital age, voicing your opinion or expertise online is the easiest way to reach a large audience. Getting involved in your wider network, through the relevant online communities, will help boost your reputation and yield traffic.
Invest in a genuine conversation and you’ll have greater digital influence. Tips, guides, news and opinion pieces will help develop your credibility as a market leader. Another way to be heard above the noise is to collaborate with other top people in your industry.
Offering to write guest blog posts or features for relevant, successful sites is a great way to lure in new prospects. Guest posts also help to build positive relationships with other relevant market leaders, which can never be a bad thing!
With the cost of getting a new customer seven times more expensive than retaining an existing one, never forget to continue to keep in touch with customers via tailored and personalized communications. Personalization begins from analyzing users’ data and buying preferences in order to send hyper-relevant email marketing.
Data-driven personalization is important, with consumers no longer interested in reading generic emails that aren’t tailored to their preferences. Targeting each block of customers via their preferred method, taking into account information such as previous purchases, browsing history, age, gender, and more will make a huge difference in encouraging repeat purchase.
It is important to tailor different messaging to repeat and first-time, or one-time, buyers. Keeping your messaging specific to the audience helps build strong relationships and rewarding returning customers is a great way to shift to customer-centric communications.
With customer experience set to overtake price and product as the key brand differentiator by 2020, it is vital to value and empower your customers from the moment their customer journey starts to the ongoing relationship.
source: Vered Avrahami, Head of Global Communications, Wix.com